BQE CORE + ARCHMARK PRESENT
Is Your Website Helping or Hurting Your Architecture Firm?
Five Key Lessons Learned From Testing 750+ Architecture Firm Websites
Available on demand
If your architecture firm’s website was an employee, would you promote it, demote it, or fire it? The honest truth is that most firms have no idea if their website is helping or hurting their firm's ability to attract and engage potential clients. In this webinar, Bryon McCartney of Archmark will share five key insights gained from testing more than 750 architecture firm websites.
Bryon has more than 35 years of experience in strategic branding, online marketing, lead generation, and website design and has helped more than 3,000 architects. In this webinar, he will discuss the key mistakes architecture firms are making on their websites, how these mistakes turn clients off, and how to correct them.
Your website is often the first interaction that future clients will have with your firm. Attend this workshop to learn what you can do to create a great first impression that results in better project inquiries.
By the end of this session, you will learn how to:
1
Identify the key factors that help your firm make a great first impression online.
2
Explore three critical questions your homepage must answer to catch your visitors' attention.
3
Distinguish the factors that help your firm get found in Google search results by your ideal clients.
4
Differentiate your website from other competitors, so that you stand out from the crowd.
5
Attract more new business inquiries from your website.
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Did you know that you can receive one LU for this course?
Bryon McCartney
CEO & Founder, Archmark
LEARN FROM AN EXPERT
Bryon McCartney is the co-founder and CEO of Archmark* The Architect Branding & Marketing Agency. He is also a certified coach through Donald Miller’s Business Made Simple program and coaches architects through the EntreArchitect Network and his new venture, in partnership with Mark R. LePage, called Business Mastery for Architects.
Bryon has more than 34 years of experience as a brand consultant, digital marketer and designer. Before Archmark, he was COO and Creative Director at WIRZ Interactive, the largest web agency in Switzerland. He also led Project 9X, an in-house creative team responsible for launching many of Unilever’s famous brands online in the late ’90s. He has worked with major brands, including Chevrolet, Clavin Klein, General Motors, Lipton Foods, Saab, Suave, and many others.
In the past 25 years, Bryon has founded and/or led five successful creative service firms. Archmark, was founded in 2016, and is dedicated to helping architects break the cycle of frustration when it comes to attracting ideal clients and winning better projects.
Bryon is a moderator at the EntreArchitect Network. He has written articles for ArchDaily and has appeared at various industry podcasts and events such as Business of Architecture, EntreArchitect, Inside the Firm, Marketers Take Flight, and many others.
To date, Archmark's webinars, workshops, and free resources have helped more than 3,000 architects improve their firm's recognition, reputation, and reach.
ABOUT BQE: A PROUD HOST OF THIS WEBINAR
BQE CORE is the award-winning firm management software, created by architects for architects, that project-based firms trust to run their operations for better project outcomes, and more profitable futures. Their fully integrated suite of intuitive tools with 24/7/365 support provides back-office automation to power front-office insights, making firm management more agile, informed, and data-driven. Learn more at www.bqe.com.