The Aligned Firm: Crafting Your AE Firm’s Story & Mission-Vision Statement  

Part 10 of the ‘Blueprint for Success’ Masterclass Series

Wednesday, October 16th, 2024

1pm ET | 10am PT   

Though it may seem aspirational, your AE firm's core values and mission can define the trajectory of your firm. Are your clients aligned with YOUR story? In this session led by Douglas Teiger, FAIA, we'll embark on a journey to sculpt a value-centric practice that resonates with your identity. Discover a step-by-step process to define your firm's core values and craft mission-vision statements that reflect your biggest goals. Additionally, we’ll explore the power of an analyzer tool that confirms if your employees, clients, and projects are harmoniously aligned with your core values.  

Join us for this enlightening session and unlock the tools and techniques to forge an AE practice that thrives on its core values and your highest vision. By the end of this session, you'll possess the knowledge and tools to create alignment, purpose, and success in your firm. 


By the end of this session, you will learn how to:


Define your firm's core values, the essence of who you are and what you stand for 


Establish mission-vision statements that articulate your firm's aspirations and guide what you say yes and no to  


Develop a tool to analyze employees, clients, and projects, ensuring they align seamlessly with your core values 


Craft a compelling narrative that authentically reflects your values and magnetizes ideal clients to your firm 

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Did you know that you can receive one LU for this course?

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Douglas Teiger, FAIA 

Founder  | Teiger Consulting


Douglas Teiger, FAIA, graduated from Cornell University, in 1982 with a BARCH.  He opened his own firm in 1989 and grew from a solo practitioner to become managing partner of his 32-person firm.   

In 2009, Douglas received a Master’s in Spiritual Psychology from USM, where he learned tools and skills he is sharing with his staff and clients. His ability to effectively streamline the operations allowed for more time to be spent on design and project research while creating a culture that fosters a holistic approach to a work life balance.    

In 2017, he served as President of the AIA Los Angeles Chapter and previously served on the AIA National Strategic Council. In 2019 Douglas transitioned out of his firm elevating three associates to partners, sold his shares and started his next venture, Teiger Consulting.   

Douglas’s mission is to “live an inspiring balanced life” whether it involves family, coaching, consulting, painting, or sports.   


In the world of architecture and engineering, professionals rarely receive the comprehensive business training they need, yet they often find themselves juggling the demands of design and business management. Enter visionary architect and business consultant, Douglas Teiger, FAIA. With a wealth of experience, he has crafted this exceptional series to empower fellow architects and engineers to elevate their firms, mirroring the success strategies of Fortune 500 companies, all while maintaining a harmonious work-life balance. 

Douglas Teiger's own journey from a solo practitioner to becoming the managing partner of a thriving 30+-person firm, followed by his venture into Teiger Consulting, serves as a testament to his expertise. 

Every third Wednesday of the month, Douglas Teiger delves deep into pivotal topics that promise to fortify your firm's profitability and set the stage for sustainable growth in the years ahead. 

Returning to BQE University with an upgraded version of this masterclass for the third year in a row, Douglas equips you with the systems and processes necessary to not only boost profitability but also reclaim the freedom to focus on the aspects of your practice and life that ignite your passion. 

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BQE CORE is the award-winning firm management software, created by architects and engineers for architects and engineers, that project-based firms trust to run their operations for better project outcomes, and more profitable futures. Their fully integrated suite of intuitive tools with 24/7/365 support provides back-office automation to power front-office insights, making firm management more agile, informed, and data-driven. Learn more at