The AE Firm’s Guide to Growth:

How Marketing & Business Development Create Predictable

Part 12 of the ‘Blueprint for Success’ Masterclass Series

Wednesday, December 18th, 2024

1pm ET | 10am PT   

Most AE teams are extremely thoughtful when developing their designs, but often let communicating their brand or actively pursuing ideal clients fall to the wayside. Marketing and business development are the twin engines that fuel your AE firm's ascent, and understanding their synergy is paramount.  

Join Founder of Teiger Consulting Douglas Teiger, FAIA, as he unravels the secrets to sustainable growth and revenue predictability. Distinguish between marketing, the craft of establishing your brand and nurturing qualified leads, and business development, the strategic art of cultivating relationships with potential, new, and existing clients.

In this session, Douglas unveils a systematic approach to tracking leads, tailored to teams of all sizes, and helps you design an opportunity pipeline. By the end of this session, you'll possess the knowledge and tools to master finding and retaining ideal clients for consistent and predictable revenue. 


By the end of this session, you will learn how to:


Articulate the critical difference between marketing and business development, harnessing their combined power 


Create a simple, effective CRM system to effortlessly track your leads and opportunities 


Design a business development pipeline that becomes your compass to revenue predictability 


Summarize how leveraging this data can supercharge your business decisions, leading to sustainable growth 

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Did you know that you can receive one LU for this course?

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Douglas Teiger, FAIA 

Founder  | Teiger Consulting


Douglas Teiger, FAIA, graduated from Cornell University, in 1982 with a BARCH.  He opened his own firm in 1989 and grew from a solo practitioner to become managing partner of his 32-person firm.   

In 2009, Douglas received a Master’s in Spiritual Psychology from USM, where he learned tools and skills he is sharing with his staff and clients. His ability to effectively streamline the operations allowed for more time to be spent on design and project research while creating a culture that fosters a holistic approach to a work life balance.    

In 2017, he served as President of the AIA Los Angeles Chapter and previously served on the AIA National Strategic Council. In 2019 Douglas transitioned out of his firm elevating three associates to partners, sold his shares and started his next venture, Teiger Consulting.   

Douglas’s mission is to “live an inspiring balanced life” whether it involves family, coaching, consulting, painting, or sports.   


In the world of architecture and engineering, professionals rarely receive the comprehensive business training they need, yet they often find themselves juggling the demands of design and business management. Enter visionary architect and business consultant, Douglas Teiger, FAIA. With a wealth of experience, he has crafted this exceptional series to empower fellow architects and engineers to elevate their firms, mirroring the success strategies of Fortune 500 companies, all while maintaining a harmonious work-life balance. 

Douglas Teiger's own journey from a solo practitioner to becoming the managing partner of a thriving 30+-person firm, followed by his venture into Teiger Consulting, serves as a testament to his expertise. 

Every third Wednesday of the month, Douglas Teiger delves deep into pivotal topics that promise to fortify your firm's profitability and set the stage for sustainable growth in the years ahead. 

Returning to BQE University with an upgraded version of this masterclass for the third year in a row, Douglas equips you with the systems and processes necessary to not only boost profitability but also reclaim the freedom to focus on the aspects of your practice and life that ignite your passion. 

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BQE CORE is the award-winning firm management software, created by architects and engineers for architects and engineers, that project-based firms trust to run their operations for better project outcomes, and more profitable futures. Their fully integrated suite of intuitive tools with 24/7/365 support provides back-office automation to power front-office insights, making firm management more agile, informed, and data-driven. Learn more at