BQE CORE PRESENTS

Rewriting the Fee Formula:

A Smarter Model for Pricing Your Services

Tuesday, September 30th, 2025

1pm ET | 10am PT 

Are you tired of watching your fees shrink as your expertise grows? Does it feel like the better you get at architecture, the less money you make per project? You're not alone—and you're not stuck. 

This webinar challenges the conventional wisdom of hourly and percentage-based fees that most AE firms have been trained to follow. This interactive webinar reveals a more powerful approach to pricing that aligns with the actual value you create for clients, not just the time you spend or the construction costs you influence. 

In this 50-minute session, you'll discover why traditional pricing models punish efficiency and reward inefficiency—and learn a proven framework for breaking free from the "efficiency penalty" that's keeping your firm trapped in a race to the bottom. 

Whether you're a firm owner looking to improve margins, a principal tired of competing on price, or an architect planning to start your own practice, this webinar will fundamentally change how you think about your value and your fees. 

 

By the end of this session, you will learn how to:

1

Transform pricing conversations from cost to value. 
Move beyond hourly rates and percentages to position your expertise as strategic transformation, not a technical commodity. 

2

Structure proposals that clients choose rather than negotiate. 
Create three-tier options that leverage psychology to guide clients toward optimal engagements while increasing your win rate. 

3

Win more projects at higher fees. 
Use value-discovery conversations and risk-reversal techniques to become the obvious choice rather than the cheapest option. 

4

Evaluate how adopting value-based pricing models supports ethical practice, enhances firm sustainability, and strengthens the long-term delivery of architectural services. 
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Did you know that you can receive one LU for this course?

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Steven Burns, FAIA 

Founder of The Well-Designed Firm &

Former Chief Creative Officer at BQE Software

LEARN FROM AN EXPERT

As a distinguished thought leader, Steve blends his passion for design and firm management with profound insights into emerging technologies. Over the past 2 decades, working directly with over 1,400 firm owners, Steve has significantly contributed to reshaping these businesses for enhanced growth and sustainability. 

Steve's career highlights include a 7-year tenure at SOM Chicago, founding BBA Architects in 1993 and growing it to 17 architects before its 2007 sale, and creating ArchiOffice, a groundbreaking project management software company acquired by BQE Software in 2010.  

Recognized for his significant impact on the profession, in 2009 Steve was elevated to the College of Fellows of the American Institute of Architects. Currently, as Founder of The Well-Designed Firm, he focuses on leading AE firms to operational excellence, mentoring leaders to craft businesses as elegant and innovative as the architecture they create. 

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ABOUT BQE: A PROUD HOST OF THIS WEBINAR

BQE CORE is the award-winning firm management software, created by architects and engineers for architects and engineers, that project-based firms trust to run their operations for better project outcomes, and more profitable futures. Their fully integrated suite of intuitive tools with 24/7/365 support provides back-office automation to power front-office insights, making firm management more agile, informed, and data-driven. Learn more at www.bqe.com.   

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