BQE CORE + CVG PRESENT
Marketing and Business Development Planning for Architects
Wednesday, November 6th, 2024
1pm ET | 10am PT
What does a marketing and business development plan look like, and why does it matter? A plan shows you where you should focus your efforts and why, so that you're using the right tactics to attract the best prospects for your firm. In this webinar, we’ll review how to start a marketing strategy and build an actionable marketing plan that is realistic, budget-friendly, and measurable. Finally, we’ll discuss how authentic business development is separate from marketing but critical to building profitable relationships.
By the end of this session, you will learn how to:
1
Define your firm's mission, vision, values and value proposition, and understand how they inform your marketing activities.
2
List steps to create your marketing strategy and turn it into a realistic action plan.
3
Evaluate potential marketing tactics based on their ability to attract your key prospects and achieve your strategic business goals.
4
Create a business development plan that supports your strategic business goals.
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Did you know that you can receive one LU for this course?
Dena Alspach
Director of Marketing, CVG
LEARN FROM AN EXPERT
Dena brings over 20 years of media and marketing experience to our Investment Partners, specializing in content development. She has a keen understanding of how storytelling can effectively underpin brand strategy, and has a knack for finding a firm’s authentic voice. Her unusual blend of publishing, technology, and marketing experience led her to launch Hammond Gersh—a business development consultancy working with companies from Connecticut to California. She studied Art History at the University of Minnesota, then later earned a degree in Business. The balance of creativity and process in architecture suits her perfectly. Dena is based in Minneapolis, Minnesota.
ABOUT THE SERIES
In this three-part series, we will explore strategies for business planning and effective management within an environment of unpredictability, including case studies, illustrating best practices. Leading a design firm offers a variety of unique challenges and opportunities. An unpredictable business environment and quickening pace of change requires firm owners to adapt, but how can firm owners proactively prepare for growth in uncertain times?
We'll begin by addressing why planning is critical to the success of your small architecture firm; specifically covering basic business plan components, where to begin, and the importance of connecting purpose, finance, marketing, and operations.
The planning overview will be followed by deeper dives into consistent action planning for marketing, business development, finance, and operations. All planning and management elements covered will focus on creating actionable steps for architecture firm leaders, so that your business plan can be used to guide long and short-term strategy and implementation. Register for additional sessions in this series here.
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ABOUT BQE: A PROUD HOST OF THIS WEBINAR
BQE CORE is the award-winning firm management software, created by architects for architects, that project-based firms trust to run their operations for better project outcomes, and more profitable futures. Their fully integrated suite of intuitive tools with 24/7/365 support provides back-office automation to power front-office insights, making firm management more agile, informed, and data-driven. Learn more at www.bqe.com.
ABOUT CVG
CVG is a carefully curated team of specialists with backgrounds in design and business. We understand the nuance of running architecture firms with staff sizes under 20 people because we’ve been there. Our virtual work environment enables us to assemble a unique mix of talent from across the globe. And even though our home bases span across states and countries, we are a close-knit team working together daily to solve your specific challenges.