BQE CORE AND TEIGER CONSULTING PRESENT
Marketing & BD Essentials: Creating Sustainable Growth & Predictable Revenue
Part 12 of the ‘Designing Your Business’ Masterclass Series
*Originally aired Wednesday, December 21, 2022
Most firms are extremely thoughtful when developing their designs, but often let communicating their brand or actively pursuing ideal clients fall to the wayside. Although marketing and business development both contribute to firm growth, there is a big difference between the two. While marketing establishes your brand and (hopefully) generates qualified leads, business development focuses on strategically developing relationships with potential, new and existing customers. During this session, Douglas Teiger, FAIA, will reveal his system for gaining and tracking leads and sales opportunities that works for teams of all sizes.
By the end of this session, you will learn how to:
1
Articulate the difference between marketing and business development.
2
Create a simple CRM system to efficiently track your leads.
3
Design a business development pipeline.
4
Summarize how that data can improve your business decisions.
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Did you know that you can receive one LU for this course?
Douglas Teiger, FAIA
Founder | Teiger Consulting
LEARN FROM AN EXPERT
Douglas Teiger, FAIA, graduated from Cornell University, in 1982 with a BARCH. He opened his own firm in 1989 and grew from a solo practitioner to become managing partner of his 32-person firm.
In 2009, Douglas received a Master’s in Spiritual Psychology from USM, where he learned tools and skills he is sharing with his staff and clients. His ability to effectively streamline the operations allowed for more time to be spent on design and project research while creating a culture that fosters a holistic approach to a work life balance.
In 2017, he served as President of the AIA Los Angeles Chapter and previously served on the AIA National Strategic Council. In 2019 Douglas transitioned out of his firm elevating three associates to partners, sold his shares and started his next venture, Teiger Consulting.
Douglas’s mission is to “live an inspiring balanced life” whether it involves family, coaching, consulting, painting, or sports.
ABOUT THE SERIES
The Designing Your Business Masterclass series was created by acclaimed architect and business consultant Douglas Teiger, FAIA, to help fellow architects and engineers run their firms more profitably while maintaining a healthy work-life balance.
On the third Wednesday of every month, Douglas Teiger dives deep into an essential topic that will strengthen the profitability of your firm and make it sustainable for growth in the years to come.
Tune in monthly for the full experience or simply register for the courses that focus on topics where you could use a little extra help.
The goal of this masterclass is to implement systems and processes that increase profitability and create freedom, allowing you to get back to the areas of your practice and your life that you love.
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ABOUT BQE: A PROUD SPONSOR OF THIS MASTERCLASS SERIES
BQE Software develops innovative business management solutions for architecture, engineering, and other professional services firms. Its flagship product, BQE CORE, streamlines project management, time tracking, billing, accounting, and other business processes on a single platform. Every day, over 5,000 customers use BQE CORE to get clear visibility and control over their projects, productivity, and profitability – all in one place. Learn more at www.bqe.com.