Summarize the importance of effectively communicating the value of architectural services to clients
List strategies to align client expectations with the fees required to produce high-quality architectural work
Articulate and demonstrate the unique value architects bring to projects
Apply principles from behavioral economics research to optimize the capture of value for design work
Founder, Business of Architecture
Enoch Bartlett Sears, AIA, is the founder of Business of Architecture and a well-regarded architectural practice management expert. He's recognized for developing the SMART Practice Method™ for managing a smooth-running architectural practice.
He’s the author of two books, The Architect's Marketing Field Guide, and Social Media for Architects. He's also host of the #1-rated interview podcast for architects, the Business of Architecture show, where he interviews guests like M. Arthur Gensler, Jr., Thom Mayne and others. Enoch is a frequently invited speaker on the topic of the business of architecture.
ABOUT BQE: A PROUD HOST OF THIS WEBINAR
BQE Software develops innovative business management solutions for architecture, engineering, and other professional services firms. Its flagship product, BQE CORE, streamlines project management, time tracking, billing, accounting, and other business processes on a single platform. Every day, over 5,000 customers use BQE CORE to get clear visibility and control over their projects, productivity, and profitability – all in one place. Learn more at www.bqe.com.